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Channeling My Inner Chicken: The Bold Leap to Launch REO

Updated: Mar 17





On a recent trip to New Zealand, I had an unexpected moment of clarity—thanks to a chicken named Mango. Watching her strut confidently around the yard, completely unfazed by anything in her path, I realized something profound: boldness isn’t about having all the answers; it’s about taking the leap despite uncertainty. And that’s exactly what I’m doing with REO.


After 15+ years of running RongoMedia Inc., consulting across B2B, B2C, and nonprofit sectors, I knew it was time for a shift. The landscape of marketing, content strategy, and digital engagement is evolving at breakneck speed. AI-driven tools are reshaping how we create, distribute, and analyze content. But one thing remains constant—the need for human expertise, strategic thinking, and creativity.


That’s where REO comes in.


What is REO?


REO is a new marketing service that provides “experts on demand in an AI-driven world”—with a human in the loop. It’s built on the idea that businesses need both technology and trusted experts to navigate today’s digital complexities. We offer a full spectrum of services, from go-to-market strategy and content creation to project management, design, and localization. Think of it as ‘beak to tailfeather’ support for your marketing and digital needs.


Why Now?


The world of work is shifting. Companies are moving toward flexible, scalable teams. AI is powerful, but it lacks the nuance, creativity, and strategic insight that experienced professionals bring. Businesses need a model that blends cutting-edge tools with human expertise, and that’s exactly what REO offers.


Launching a new venture is always a mix of excitement and nerves. But if Mango the chicken can confidently own her yard, why can’t I own this next chapter of my career? Stepping into something new—whether it’s a career pivot, a leadership role, or launching a business—requires a mix of boldness, adaptability, and trust in the process.


Let’s Connect


REO is more than just a business; it’s a collective of specialists who thrive on collaboration and problem-solving. If you’re looking for a marketing partner to help you scale, innovate, or simply bring fresh energy to your projects, let’s talk and hatch something great together.


Here’s to new beginnings, bold moves, and embracing our inner chicken when we need it most.



 
 
 
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